eHarmony

Our campaigns restored eharmony to its place of pre-eminence in the online dating landscape. We brought the founder, Dr. Neil Clark Warren, back into the center of the messaging which gave the brand credibility  and warmth. From comedy spots with actors  to testimonials with real members, brand awareness and sales grew—and most importantly, eharmony regained the trust of its audience.

Babbel

As one of Babbel’s several creative agencies, I led story-driven comedy TV, as well as real-member testimonials to help the language learning app gain a major foothold in the US market. Babbel enjoyed 50% growth in awareness and sales over the last year.

BOTOX

I led the messaging of a popular program, The Look of 3, which I also named. In a real-person patient testimonial campaign that unfolded over a year, I wrote a series of videos that were fun and had personality, despite meeting compliance requirements, as BOTOX is black box pharma. On set, I directed the real-person talent, for performances that felt natural. The campaign has been highly successful with HCP’s and BOTOX fans.

Angie’s List

Over a two-year period, we grew the subscription-based review site 25%. We created their positioning in the marketplace: reviews you can trust. We used real-person testimonials to pay off the claim that real members actually review contractors and health providers with specific, detailed information. To find the members, we scoured an extensive data base of real stories, interviewed the people whose stories interested us and served the campaigns’ purpose, and then filmed throughout the country. We pulled the positioning through to all channels—broadcast TV, radio, print, social media, and online.

Shoe Dazzle

For this online retailer of shoes, we took the brand out of the expected fashion shoe creative realm and focused on women and their love affair with shoes—the age-old adage that happens to be true. The campaign ran over three flights and hit or exceeded their return-on-investment expectations.

Panda Express

In a campaign called "Panda Fanatics", we leveraged research that revealed the emotional selling points of this popular fast food chain. Our spots spiked business 17% the first time it ran, and 25% the second flight. The spots were designed to accommodate tags that promoted specials, giving the branding campaigns a DR quality that pulled very well.